BeeFriend
About the project
BeeFriend is my MFA thesis project at the Academy of Art University in 2014.
Problem framing
During the time, I read about how population of honeybees is dropping dramatically.
My research found that urban beekeeping can help raise their population. However, beekeeping is considered as difficult and dangerous by most people. I designed the BeeFriend app, which is ina form of a fun game but also very informative to let people experience virtually how beekeeping is like. People play the game, donate money to the beekeeper association and go to on-site events to learn more about beekeeping and our nature.
My approach
Did desktop research about honeybees and the environment.
Joined Beekeeping Association activities in San Francisco and made connections with the members and leaders.
Shadowed how beekeepers work and documented the process.
Sketched and tested the apps with friends and families.
Final productions of the app, videos, and other design assets.
